It’s not just the what we need to do – email marketing, sequences, sales page, branding, playing the right notes, cutting the right vegetables. It’s how well we do the parts.
The best of email marketing players for example, do it with heart and logic. It’s not a mechanical “you have so many youtube videos, we will send one a week, sales will come pouring in”. They have sat with the tools, the content. They look at the needed end result, reverse engineer from the email reader’s perspective while connecting it to the real goal of the business.
Another problem with Mechanical business moves – they also come out as transactional instead of relational. Relevant long term revenue happens from our history of generosity and connection, not from the carefully scrutinized and edited for max conversion sales page or email sequence. Ah, the joy of conversion and interaction with a customer when both of us know how I have already given (through free content for example), what the customer pays now for a formal product or service.
In any field, notice the details in the process, not just the parts. Ignoring this results in lack of skill growth and continued poor results. Not us.
Reduce the number of projects, tasks, actions needed. Go deeper into each of them, with details and optimizations. Do this over time, iterating. Start with the simplest, add embellishments, reduce bottle necks, delays, inefficiencies in cycles.
It’s the same in guitar playing or any learning and execution endeavour.
The effort is spent on streamlining the projects, focus, actions, practice – deliberately removing errors by iteration while keeping the real end goals clearly in vision. Our skill improves – better writing, clarity of goals, connection with the readers, better business skills overall – and we can increase the width and depth of our project scope over time, at the new improved skill level.
Growth, instead of just somehow ease. Made possible by reducing the scope to the correct manageable size, attempting only just enough difficulty steps.
Need help? shyam@musicianself.com