One of the main things about ALA was smaller packages, affordable on a daily basis.
(ALa is this Unilever product aimed at manual washing of clothes with improved perfume and whitening, removing features that are mainly attractive to machine washers.)
Isn’ that what a payment plan does in an online course pricing?
Nothing new, EMIs have existed for ever.
Just a bit more of clarity and clear support that yes, for a developing country and lower parts of pyramid (as they are usually talked about), we do the planning for the buyer – we split it and help them pay over time.
That way they can still benefit from the same product that others are using, but pay at their convenience.
From personal experience, I need to mention that whether someone takes a payment plan or one time has NOTHING to do with the income or region! Guess we need to just let them decide for themselves, based on many other non-price related factors.
After all, at the end, let it benefit well, for a long term relationship…