They watch a viral video of a musician. Then they urge me to make something similar.
I tell them it is wonderful that they are succeeding. Closer to my niche, the better. Their success is expanding and promoting the category.
When everyone wants to play guitar, I give them the tools.
Beyond competition I wish success for everyone. It is a blue Ocean. Indeed a blue lagoon.
The magpie model of connecting two different skills, places me in a unique position to enjoy and appreciate the success of everyone around me, while my uniqueness in frameworks and teaching, makes me the best person from whom they want to get the tools, lead them to their outcomes.
Players widen and promote the category. Teaching and related behavioral change is a different expertise. Instead of trying to be like everyone else, see the meta. It is good for everyone.